Virgin Media
UX/UI Case Study
Overview
As part of the Virgin Media merger with O2, a vast range of products, journeys and pages required revisiting. I joined the team to provide UX/UI support across the Virgin Media brand and their various platforms. In addition to the merger, Virgin Media were also transitioning to a new and improved pattern library, so it was essential that any visuals adhered to the new design standards. A typical day would consist of daily stand ups with other designers and the scrum master and tickets would be assigned to me for completion. Tickets have ranged from copy and design updates to full journey restructures.
Stakeholder Meetings
Stakeholder meetings were held most afternoons with the purpose of presenting designs or proposed ideas for review and analysis. Extra sessions were sometimes organised in order retrieve more in depth requirements or to brainstorm solutions to outstanding issues. Frequent meetings were also held with dev teams to align with feasibility and timelines.
Pattern Library
Virgin Media use an extensive pattern library called Challenger which dictates how styles components are used across the brand. In order to keep a consistent look and feel, it was imperative that any designs adhered strictly to these guidelines.
Work
In order to fulfil accessibility requirements for the process of ordering Virgin Media products, it was necessary for a coherent user journey to be put together to allow customers to elect to receive communications in alternative formats. This included larger prints, better contrast and if necessary alternative paper colours. Following a number of alignment meetings with stakeholders to gather requirements and with the help of a copywriter, I was able to map and design a journey that allowed for users to easily specify their accessibility requirements without disrupting the original checkout journey.
Due to the recent merger with O2 and changes to numerous operational processes, a backlog of live web pages were required to be restructured and redesigned. Changes to product offers meant I had to work closely with the product team and the copywriters in order to ensure up to date and approved information was published. New bundle offers meant designs had to be restructured and reconsidered for mobile view.
